I’d like to advocate for only the little guys in the BBQ sauce world, as if all the big companies couldn’t make a good BBQ sauce product. But I’d be wrong, and quite a hypocrite, if I didn’t give Bullseye props and a solid 4/5. It just tastes great.
Way back in my high school days I used to have a crush on the Bullseye Burger… and when BK would release it at specified, “limited time offer!” periods in the summer time, I’d eat them like they were going the way of the 8 track. Luckily, I’ve gotten past those dark days and have tempered my fast food intake for the most part, although I will relapse on special occasions - like when I travel for business. Good thing the Rodeo Burger is a permanent member of their value menu. 
Smell: Smoky and sweet. The “natural smoke flavor” ties in well with the molasses scent, followed by hints of onions and garlic.
Taste: Sweet and smoky.
Consistency: Barbecued or grilled it thickens and glues to the meats.
Packaging: The well known bulls head logo makes us think Bullseye invented BBQ Sauce. Although it’s just a solid design from the folks at Kraft (or their branding people).
Ingredients: Tomato Puree, HFCS, Molasses, Vinegar, Salt, Modified Food Starch (less than 2%), Natural Smoke Flavor, Mustard Flour, Dried Onions, Spice, Dried Garlic (I reviewed the old recipe not the new non-HFCS recipe).
Nutrition Facts: Calories per serving - 60, Total Fat - 0g, Sodium 330mg, Total Carb 13g (12g sugar), Protein - 0, Calcium 2%, Iron 4%
Wikipedia Entry for Bullseye BBQ Sauce
Bonus: Bullseye commercial (from the 1990s).
Related posts:
I FOUND BULLSEYE CHIPOTLE SAUCE “ONE TIME” WHY CAN I NOT FIND IT AGAIN. I HAVE BEEN TO 5 DIFFERENT GROCERY CHAINS.
P L E A S E TELL ME WHERE I CAN BUY THIS IN HOUSTON TEXAS 77079
Hmm.
It’s hard to track down these Kraft people.
Kraft, being the owner of the Bullseye BBQ Sauce brand, has a website on the sauce (http://www.kraftfoods.com/bullseyebbq/) but the contact us link is broken. In fact, the Contact Us links are broken on their corporate webpage too. Kraft also has a store/product locator - which is also broken. WTF.
My recommendation? Get some Chipotle Pepper sauce (made and packaged like Tabasco sauce)… and add it to Original Bullseye. Or try Sweet Baby’s Ray’s - their Honey Chipotle sauce is nice (I gave it 4/5). OR if you really want the real deal… order it online. I found it here: http://www.grocerygogo.com/index.php?target=products&product_id=30704
Good luck,
Brian
I actually went digging for reviews on BBQ sauce when it occurred to me I’d start putting my own online. Seems like you and others have that covered, however.
Anyway, just out of curiosity I looked up a few sauces to see what your thoughts are, and was surprised to find I wasn’t the only one that felt that Bullseye was just a really good sauce.
I feel kinda criminal buying in huge quantities and slathering it all over my grilled foods… but the stuff is really quite good. Much better than any other “supermarket brand” I’ve had.
Anyway, just wanted to let you know I enjoyed the site and the reviews.
Looking for Sponcers for Primo Grilling Event May 10th 2008
I am handicapped and limitted as to how much time I can spend doing meal prep. so I am always on the lookout for acceptable short cuts. Bulls Eye is one of those. I no longer feel the need to fix a sauce from scratch and make a point of keeping plenty on hand. My family thinks I am still making my special bar-b-q sauce from scratch and am not about to tell them otherwise. Enjoy!!!!!!!
New Recipe Bullseye is terrible! They have removed the high fructose corn syrup (probably due to the high price of corn) and the sauce has lost its thickness and much of its taste. They have ruined the best bbq sauce on the market.
I noticed that the Guinness version was thin, nothing like the Original. I thought it was just that version. Now I’ll have to look for a new sauce.
David, what are you talking about? HFCS is crap and doesn’t belong in bbq sauce or any foods for that matter. The new recipe made with real sugar is so much better.
bullseye original is the best by far than any sauce you can get off the shelf. it is the by best by far hands down than any other sauce i have ever tasted. i cannot wait to try their other sauces. iam hooked on bulls-eye.
I an American living in Thailand and found Bull’seye by accident. For a long time it was the only BBQ sauce I would buy - But……the only source I had for it stopped selling it and now sells only other brands. Luckily, I found a clone recipe for Bull’seye, made it and now do not buy BBQ sauces at all. I just keep the clone on hand at all times so that when my family and I want BBQ we have a goodly supply.
Bon appetite!
what year did bullseye come out?
and please, if you love your customers, you’ll keep it around forever.
LINDA STANHOPE:
you can find it at………
Fiesta
All of the Wal-Mart stores in North Texas have pulled Bullseye from shelf. WHY ?
I found some at our local Maw & Paw store bought the whole case.
I agree with David (comment #6) above - the new Bullseye recipe is terrible. It has lost is original flavor by removing the corn starch and its thickness. The sauce is watered down and has a completely different taste tasting more vinegary like other BBQ sauces on the market. Plus, the color changed from darker to lighter and it just does not taste the same. VERY UPSET - THIS WAS THE BEST TASTING BBQ SAUCE ON THE MARKET and I will now have to find a new one but am not optimistic that anything will taste like the original Bullseye. Please bring back the original - you guys were the best!
-Mark
I’ve only had the newer non-corn syrup recipe but I’m in love with it.
On finding Bullseye on the shelf - here is my theory. It was a small company getting a lot of attention for its good quality BBQ sauce. It might have been taking sales away from Kraft BBQ sauce, or at least had the potential of doing that. Kraft bought Bullseye and in a short time you can’t find it on the shelves any more. I think Kraft was willing to buy the company to shut it down and get rid of a competitor.
This is my favorite cheap bbq sauce, and I’m so glad they took out the high fructose corn syrup. I hope others follow.
This is the only BBQ sauce I eat. I have food sensitivities and must choose my food wisely. I don’t understand why Wal Mart discontinued it in my TX, NM area either. I found some at a Big 8 store, thank God. I hope they never take it off the market.
P.S. I’m glad they took out the HFCS.
We first tasted Bullseye back in the 80’s from sample packets at an Air Force Airshow. After trying it, we never used anything else. It was awesome. We can’t find it anywhere either. Useless Walmart doesn’t carry it anymore and we’ve tried other stores and nothing. We are quite upset about it. If we could find it somewhere, we also would buy it by the case.