This is a hideous sauce.
There’s so much wrong with this sauce, it’s hard to begin. A noxious taste is still in my mouth, like a mud pie - but worse. I’d rather eat dirt than this stinky, synthetic blend of cheap ingredients. I’d rather drink oil (not car oil, more like olive oil which isn’t so bad…) 
I bought it simply because I wanted to buy something really cheap to explore the most affordable options at my local supermarket, hoping to be surprised at what you can get for $1.79… and maybe combat the myth that all of these mass produced products aren’t so bad… but I was wrong.
Let’s get into it, one by one.
The Smell
It smells like a strong household cleaner or grease for some industrial machine. It smells like it could hurt you… not even a trace of real food smells here, folks.
Before Cooking Flavor
After the smell, I was hesitant to go further. But I proceeded onward, and dipped in some unsalted crackers to get the true flavor. Yup. Tasted just like it smelled, with an odd thickness and unnatural sweetness.
Consistency
A very weird unnatural color… it looked like sludge!
It pours slow, so slow, you have to wonder what those chemicals will do to your stomach and insides as it passes through…
After Cooking Flavor
Still disgusting. Thank heavens I only ruined two tiny pieces of chicken for this.
Ingredients
Concentrated tomato juice (water, tomato paste), high fructose corn syrup, vinegar, molasses, salt, modified food starch, contains less than 2% of spice, natural flavor, paprika, mustard flour, caramel color, guar gum, red 40.
Nutrition
Calories per serving 50, Total Fat 0g, Sodium 440 mg, Carbs 12g.
Oh, here’s a recipe for some nasty KRAFT BBQ Beef Fajita - Enjoy!
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Hahahahahahaha!
Also, I like the new look of the site!
This site looks great and is very useful. I will not (and I repeat that “I will not”) buy BBS Sauce without consulting your website!
I am looking for information on Kraft Light Original Reduced Calorie Barbecue Sauce. I could not fin this on the web site. Please reply how to find stores in my area, coupons etc as I am a diabetic.
Not sure I’ve heard of Kraft Light Original Reduced Calorie Barbecue Sauce. Nor can I find any mention of it on the web. If I were diabetic, I think I would seek out low sugar BBQ sauces. Here’s a link that might help with that.
I have ALWAYS used Kraft Original Bar B Que sauce for my bar b que potatoe sandwhiches, since I was 5 yrs. old. My mom got me started on it and it was the best sandwhich this side of heaven. Since I was use to this Kraft sauce I could never eat any other kind but Kraft. The other day I bought a bottle that said “now better tasting”. When I got home I put it on my sandwhich and it was the worst thing I have ever put in my mouth. What did you do to it??? OMGosh it is awful. I am hoping the wrong label was put on this bottle and I might try it ONE MORE TIME but if it isn’t right, I will NEVER buy Kraft again. I hope you didn’t do like Coca Cola did, they messed up their original receipe and they will NEVER get it back now so therefore I don’t drink cokes anymore.
I just wish you people would leave well enough alone and don’t mess up the good stuff, just make ANOTHER receipe and put it in another bottle and label it something else besides ORIGINAL.
Please tell me the label was wrong on my bottle I just bought on 4/5/2009.
I hope to hear from you soon.
Thanks.
I’m not sure if you are expecting a response from me or Kraft. In your statement, you wrote:
“I just wish you people would leave well enough alone and don’t mess up the good stuff, just make ANOTHER receipe and put it in another bottle and label it something else besides ORIGINAL.”
Who is “you people?”
But you do bring up a good point, changing the recipe and calling it original doesn’t make any sense, does it?
Hey Beverly….. Did the new bottle you just bought have the little plastic squirk hole missing? I just recently bought a bottle and it was missing so I didn’t eat any of it thinking that someone my have tampered with it.
Sorry, Brian, I THOUGHT I was talking to the Kraft website…..hehehehe. NO, it makes no sense to do what they did. I loved that sause and I sure hope that bottle I got was a mistake, and Michelle, I will have to look and let you know about the hole in the bottle, I think it does have it tho. I will let you know later next time I am in the kitchen, I will look.
Thank you both for responding. Do you think it taste terrible, nothing like the original???
Ooops, sorry guys. I thought this was Kraft BBQ Sauce. It’s really Bulls Eye. The best tasting BBQ sauce that I’ve tried yet, but I’m still worried about the little squirt hole that’s missing.
Ooops again. Upon further investigation, Kraft makes Bulls Eye.
I hate hate hate the new “better tasting” (HAH HAH HAH) Kraft original BBQ sauce. I used the original version at least once a week. Now I have had to settle for trying to fix the new crap to make it taste like to good old stuff my family loves. I add a little A1 sauce and ketchup..it’s close but not the real thing. At least it isn’t the crap they sell now.
I Can’t stand the new Kraft Barbacue sauces. We used to buy
the kraft onion bits barbacue sauce by the case. Once again
big corporations can’t leave a good thing alone.
I used to love the Hot Sauce. It was the best until they made it New and Better Tasting? Tastes like they ran out and had to scrape up the leftovers off the floor. My only regret is that I bought 2.
Oh, and Michelle….you wouldn’t be blond by any chance?
Does anyone happen to know how a person can go about ordering the Kraft barbecue sauce with onion bits. I live in Pineville, La. and I’ve been to about 25 different stores, and no one has it. Any help would be greatly appreciated.
Hey Steve…. I used to be blonde. You should have seen how confused I was back then.
Clearly someone went in with a preconceived notion about mass-produced BBQ sauces with low price points, and the biases were evident. In economics we call this the snob effect, wherein individual quantity demanded runs inverse with the amount of total consumers using the good.
Sweet Baby Rays is cheap. So is Bullseye. So is Trader Joes. They received good ratings. Kraft just happens to be cheap and horrible.
Some of the “gourmet” sauces such as Borderline received poor ratings. So I’m not sure your theory holds up Doctor!
I agree with this whole review. I have had nothing but Kraft BBQ sauce since I was a child and am now 25 years old and cant find anything good enough to replace it. I have now switched to a local favorite called Chiavettas to flavor my chicken and nothing else. Bye bye BBQ sauce!
http://buffalochow.com/2009/05/vinegar_bbq_chiavettas_wnys_ot.html