Russ and Franks Sassy BBQ Sauce (5 of 5)
Discovering hidden gems like this are one of the main reasons I started doing this website and blog.
Russ and Frank shipped me out three jars of sauce - their complete portfolio of Mild, Sassy, and Fiery.
And I went straight to Sassy, perhaps because I knew what to expect from the others. And if you think Sassy sounds funny… well… screw you, buddy, cause this is a classic “two buddies drinking beer” story with a happy ending.
Russ and Frank were chronic “searchers” looking for a better BBQ sauce every time they left town. One night, they were grilling and hanging out on a deck, having a few beers, when their conversation again drifts into their mutual dissatisfaction for BBQ sauces. So that night they finally promised to do something about it, and over the course of the next year, tested between 50 and 75 batches of barbecue sauce. Since then they’ve packaged the product, put it in stores, won various awards, and last year sold about 1500 gallons of sauce. Nice.
OK, enough history - on to the Review!
Well, I gotta say my analytic personality was challenged to find anything wrong with the Sassy sauce. It hit all the highs and I really couldn’t find any lows except for their weak distribution strategy (guys you gotta get this into the Northeast).
Let’s get into it, one by one.
