AJ’s Mesquite Barbecue Sauce (5/5)



First impressions can be deceiving. A quick glance at this bottle, and you might be inclined to expect a generic taste from a mass marketer of multiple types of foods – all of which probably don’t taste all that good.

But I love it when I’m wrong.

AJ’s use a few, simple components combine to make something truly smooth and deserving of popular recognition.

Ingredients:  Tomato Paste, Vinegar, Mustard, Sugar, Salt, Soya, Garlic, Onions, Guar, Liquid Smoke, Spices.

This is one of those sauces that nails that smoky, mesquite aroma and flavor.  The consistency is just right for backyard grillers – thick and gloppy.  Besides the nondescript bottle, I can’t think of anything for this sauce to improve upon.

Smell 5
Taste 5
Consistency 5
Ingredients 5
Label and marketing 3

AJ’s Fine Foods is a boutique gourmet market serving Phoenix and Tucson, Arizona.

Website: http://www.ajsfinefoods.com/

(UPDATE:  It appears there is no way to buy this stuff online.  That needs to change, AJ!)

Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.


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