Country Bob is a great guy and a marketing machine – maybe it’s because Christ is his C.E.O. (it says that on the website and all of the marketing materials feature heavy usage of bible passages). However, if one looks past the biblical references, there’s a lot this company is doing right – distribution at Walmart and giving away free bottles of their All Purpose Sauce to anyone who wants one is a good start if you can afford it. But to me, the sauce is more of a Kraft discount BBQ sauce replacement and not something I would consider to be tasty. Their All Purpose Sauce might be better and it’s free – so why not give it a try?
Label and marketing 5