The Secret Sauce “Sweet Love” BBQ Sauce (5/5)



A deep rich sweet sauce that is versatile for any kind of grilling, dipping, or BBQ’ing.  It has enough complexity to appeal to connoisseurs and is mild enough to make the kids happy.  All in all, this is a great sauce that goes equally well with pork, chicken, and beef products

Smell/Aroma    5

There’s a lot of complexity to this.  The smell invaded my brain and told me I’ve got to have this immediately.  The whiff has a strong dark sweet scent – dark brown sugar darkened and thickened with molasses and with the onion, garlic, and red pepper it has a nice punch.

Consistency    5

Excellent.  The brown sugar and molasses mix together to produce a naturally dark, thick sauce with a sheen produced from the mix of oils added to the batch.  Just the way I love it.  It glued itself to the chicken, not in a disgusting way, but in a way that seemed perfectly normal.  This sauce brought forth an impressive mouth feel – lots of great onion and garlic chunks floating around in the bottle to add to the appeal of this sauce.

Taste        5

The flavor of the Sweet Love sauce is my favorite of the three varieties.  It is rich, bold, and has a deep dark flavor with the right amount of sweetness.  Very light on vinegar and low on tang, it is for the sauce lover that likes traditional KC style BBQ sauce – this is one to remember and one I’ll be going through quickly in my house.

Ingredients    4

Water, Brown Sugar, Ketchup (Tomato Concentrate (Water, Tomato, Paste), High Fructose Corn Syrup, Vinegar, Corn Syrup, Salt, Onion Powder, Spice, Natural Flavors), Honey, Tomato Paste, Onion, Red Bell Pepper, Molasses, Canola Oil, Extra Virgin Olive Oil, Chili Powder (Chili Pepper, Spices, Salt, Garlic, Silicon Dioxide (to prevent caking), Smoke Flavor, Garlic Powder, Minced Garlic, Spices.

Marketing and Branding   5

Before it’s even opened, there’s a lot that’s eye-catching about this sauce and that makes for an impactful first impression:
•    The bottles look like they should hold whiskey, not BBQ sauce.  Fun stuff!
•    The label is pretty clever – like the original label was painted over so that the Secret Sauce stamp could be placed on top of it…
•    All of the Secret Sauce brands from Mild, Medium, and Hot have enough variation to be described individually,  yet enough similarity to have them look like they are from the same company. Well done.


Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.



  1. The Secret Sauce is the Bomb!!!!!!!!!!!!!! Got try the Hot!!

  2. Am I one of the 1st 10? I’d love to get a kit. It sounds like a great product

  3. The sauce sounds great .i have yet to try to make any home made sauces..looking forward to it though..

  4. Borse prezzi says:

    The whole article is so informative that I decide to mark it down for further analysis later.

Speak Your Mind


seo packagespress release submissionsocial bookmarking services