Whoop Ass Chipotle Barbecue Sauce (4/5)

whoop-ass-bbq-sauce

4-3

Well, pardner, if this one doesn’t jump out at you, then you might as well be sleeping.  Sometimes products like this are great and back up their pretentious presentation.  The bottle is extremely over-styled – a tough, frilly-leather-jacket-wearing-cowboy who is double fisting two pistols shooting off people who don’t deserve to be buying BBQ sauce. Nice cowboy hat too, which I’ll probably give to the kids when the sauce is gone.

Aroma: 5

Nice. Really has a great almost “western” smell to it.  A really deep, rich aroma with strong tomato and spice scents.  The vinegar takes a backseat while molasses, hickory smoke, and spices do the driving of this strong scented sauce.

Taste: 4

Quite flavorful. For something set up to be a huge gimmick, this sauce’s flavor does a pretty rootin tootin good job!  A nice strong flavor heavy on the sweet, spicy, smoky but light in the tangy (vinegar category). Not a bad thing.

Consistency: 3

It’s like a marinara or meat sauce or spaghetti sauce, with a slightly thinner than ketchup like consistency.  Sticks well to meat.  Good color and natural appearance.

Ingredients: 5

Water, Tomato Paste, Sugar, Molasses, Vinegar, Onion, Soy Sauce (water, wheat, soy beans, salt), Green Chiles, Xanthan Gum, Salt, Dehydrated Chipotle Pepper, Garlic, Liquid Hickory Smoke, Natural Flavors, Spice.

For a gimmicky sauce, it’s mostly natural, which is a great surprise.  I turned this bottle around expecting a list of 40 ingredients and Whoop Ass only has 15 “called out” ingredients (you don’t have to call out certain spices if they are not known to be common allergens).

Sauce Score: 4

It’s tasty and natural.  And this is one of those one’s I’ll probably buy again just because it’s fun to have at a party.

Them – “Hey, Brian, what’s on the grill?”

Me – “Not much.  Burgers. Dogs.  And some WHOOP ASS BBQ chicken.”

Them – big smile.

Buy it here.

Burgerac Review here

Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.

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