Saucehound Barbecue Rub (5/5)

Saucehound Competition Recipe Barbecue Spice Rub is the yin to the yang of Mike McDade’s SauceHound Barbecue Sauce (5/5).

OUTSIDE THE BOTTLE

Brand Name:  I really like the brand name and how simple and easy to say it is – it looks like it’s been around awhile!

Label Quality:  The label is very high-quality, glossy, and professionally applied.

Label Concept:  I like the concept and the design a lot – especially the directions:  1. Get Meat 2. Rub Your Meat  3. Repeat

Copy Writing:  Like the BBQ sauce, it tells the fun story of Mike and Chunk is told in a funny and matter-of-fact way. It shows you how long Mike has been at this and how long he has cared about good BBQ cooking.   The outside of the package is simple and clean and I really like the Killer Barbecue tagline and the original competition recipe perfected as his team approached the Jack – the World Championship of BBQ in KC.

INSIDE THE BOTTLE

Aroma:  A salty sweet  combination with a nose of onion and garlic.

Texture:  The granules here are a little larger  than your average spice rub.  It has a homemade look and feel which adds to the character of the rub as you pour this on your meat.

Ingredients:  Mike made good choices here with high-quality, gluten-free ingredients.   Brown Sugar, Sea Salt, Spices, Dehydrated Garlic, Dehydrated Onion, Extractives of Paprika, Extractives of Mustard, Spice Extractives (Including Extractives of Celery Seed), Not More Than 2% Silicone Dioxide Added to Prevent Caking

Uncooked Flavor:   It’s a tasty rub that combines a sweet front with a salty finish and a complex spice-filled after-taste.

Cooked Flavor:  When cooked the spice develops into something more and creates a nice bark as you see on the Boston butt (pork butt) below.  Together with the sauce, you’ve got some killer barbecue.

SAUCE HOUND RUB OVERALL SCORES

OUTSIDE THE BOTTLE

  • Brand Name: 5
  • Label Quality:  5
  • Label Concept: 5
  • Copy Writing: 4
INSIDE THE BOTTLE

  • Aroma:  5
  • Texture: 4
  • Ingredients: 4
  • Uncooked Flavor: 5
  • Cooked Flavor: 5

For this review I focused on rubbing this onto as meats and products as I could find.    I tried it on eggs, popcorn, chicken, ribs, pulled pork, and didn’t really find anything it couldn’t complement.   I found it worked best when used along with the BBQ Sauce, but standalone it was a great rub also.    The unique thing is that while the sauce and rub are both excellent, they were not designed to be based on the same flavor but designed to truly complement one another – like chocolate and peanut butter.

Both products are online on Amazon for a great price   (sauce | rub).

Also check out Saucehound.com!

 

 

 

 

Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.

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