This sauce has some lofty goals – the owner Adam Rosenblatt wants to put Baltimore BBQ sauce on the map, and why not? Baltimore is a great city with a renovated waterfront area (Inner Harbor) and a diverse population.
Outside The Bottle
The label is nice and professional. It’s good for locals with a skyline of Baltimore and a clean appearance. Personally I’d like to see a little more connection to Baltimore and to me, when I think of Maryland and food, I think of crabs.
I like the copywriting that makes a bold statement – why go outside Baltimore for your BBQ sauce?
Inside the Bottle
It’s a fairly standard but tasty sweet BBQ sauce that runs a bit thin but sticks to meat well. It has the same flavor before and after cooking, and would be a great simple, mild BBQ sauce for a meal fit to serve many types of people.
The ingredients are high-quality and generally free of bad stuff, but I’d like to see a statement around that – gluten-free? HFCS free?
Bottom line
I’d have to say the flavor didn’t meet my expectations as I was hoping to taste a little bay seasoning inside. It’s a good sauce for many purposes that many people will enjoy, but lacks the uniqueness of the Chesapeake style.
Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.
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