When it comes to your BBQ, we’re not Fool’n around – so says the slogan underneath the roasted jester. And I’d agree, they aren’t foolin around with this standard KC style BBQ sauce, but I have to say there’s not a lot different or outrageuously flavorful going on here.
Smell/Aroma
Good sniff. Standard tomato / vinegar / spice scent.
Consistency
Excellent in all facets. Movement within the bottle – check (not sludge, yet not watery). Clinginess to meat – check. Natural look – check (specks of spices and seasonings). The right consistency allows you to use less sauce to cover the meat, and lately it’s all about reducing costs – right? This sauce provides a good ROBI (return on BBQ investment). You heard that term here first – OK?
Before Cooking Flavor
Average. It’s good, but it doesn’t stand out from other KC style BBQ sauces.
After Cooking Flavor
Average. Again, good – but there was nothing extremely memorable about my meal when I only added this sauce at the 80% complete mark of the BBQ chicken wings.
Ingredients
Average. Standard ingredients with use of ketchup, HFCS, lots of sugar.
Nutrition
Average. Didn’t stand out as being unique, or gluten-free, or packed with vitamins 🙂
Marketing and Packaging
Average. I get the idea of a roasting joker/jester/fool, but I think the concept is somewhat cannibalistic. Are they frying up the fool? Are they then going to eat the fool? As Mr T would say, I pity the po’ fool!
Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.
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