Draper’s BBQ Moo’d Enhancer Beef Rub

Today’s BBQ rub review comes to us from Western Kentucky — Draper’s BBQ Moo’d Enhancer Beef Rub.

The Story

Moo’d Enhancer follows on the heels of the wildly successful Smokin’ Sauce and A.P. Rub.  Draper’s BBQ is the culmination of three generations of pride and flavor.  Based out of Western Kentucky, Draper’s BBQ has prided itself on balance of flavors.  This balancing act has resounded well with very favorable reviews around the Internet.  History on how Draper’s BBQ came to be can be found on the About Page for Draper’s BBQ.

The Rub

While Draper’s A.P. Rub is intended to be all things for all people, Moo’d Enhancer clearly does not attempt to do such a thing.  As a result, this is a rub that you will either absolutely love or despise.  The texture is finer than A.P. Rub, making it suitable for use on larger cuts of beef.  The initial aroma and taste of the rub immediately scream “Southwestern”.  The rub does contain a small amount of MSG, so if you are absolutely opposed to anything containing MSG, then you’ll want to look elsewhere.  Which would be a total shame, in my humble opinion…

The Results

When contacted to review Moo’d Enhancer, Shane asked that I put it through its paces.  So I did.  The first two tests I did were with smaller cuts of meat — sirloin steaks and hamburgers.  Moo’d Enhancer really made the steaks and burgers pop with an added flavor explosion!

The final test was on a larger cut of meat — beef brisket.  My previous experience with cooking brisket was less than desirable, and I hoped that this time around would fare much better.  Both sides of the 5.25 lb brisket got a generous seasoning of Moo’d Enhancer — approximately 1/3 cup of the seasoning.  The brisket cooked at between 250 and 275 degrees using a combination of oak and cherry.

Both my wife and I sampled the brisket.  I absolutely loved the flavor that Moo’d Enhancer gave to the meat.  However, my wife was not as much of a fan.

My verdict: buy if you are a fan of big bold flavors (like I am)!

Website: http://www.drapersbbq.com
Twitter: http://twitter.com/drapersbbq
Facebook: http://www.facebook.com/drapersbbq


Wayne Brown

Big Wayner is the BBQ rub and seasoning reviewer for BBQ Sauce Reviews, and he moonlights as the mad genius behind Big Wayner’s BBQ Blog. He is a KCBS Certified BBQ Judge and enjoys talking all things BBQ! Come check him out at http://www.bigwaynerbbq.com.


  1. Sounds tasty… I am jealous of your grill marks.

  2. That steak and brisket look amazing! I so can’t wait to try Shane’s new rub after reading all the great reviews that have been done on it. Another great rub review Wayne! Always enjoy reading your reviews! Keep up the great work bro!


  3. I have to say I am a big fan of the name,,,, Mooood enhancer too funny!

  4. The moo’d got me wowed,I added it and fresh black pepper to a Prime NY strip and it was the best steak I ever had. Cook to a med rare, I let it rest for 8 mins( that’s all I could stand)

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