Kick Cancer’s Ash with Kickin’ Cows Ash


I’ve said it over and over again — the people in the BBQ world rock!  They have big hearts, great personalities, and often great products!  One I want to talk about today is from a friend of mine I met at a competition in Kings Mountain, NC last year (or maybe 2 years ago… time flies).  His name is Henry Leimkuehler, and he’s got a kick ash product!  And I also want to talk about how we can help him out too…  so let’s check out Kickin Cows Ash Beef Rub from Smokin Pigs Ash BBQ out of Marietta, Ohio!

Normally I would do a very structured review where I would analyze the rub according to multiple criteria both pre-cook and post-cook. But I’m going to deviate today.  The rub itself is a very savory rub — emphasis on the pepper, with just a touch of heat and what I think is some coffee in there.  I like coffee, especially in beef rubs.  This makes me happy!

What makes me happier?  The fact that I had a whole packer brisket set aside just for this rub!  Some trimming here and there, a thorough application of rub, and on the smoker the brisket goes!


In the competition world, people do all sorts of crazy things to their brisket — injecting, foiling, and who knows what else.  For this cook, I did none of the sort.  Just the brisket, the rub, and time in the pecan smoke.  And when I pulled the whole packer off several hours later, I was happy with how it looked!  Good looking crust with some mahogany color mixed in.



Oh yeah, and since I had a whole packer, I just had to make some burnt ends…


This rub?  It’s seriously good stuff!

So how do you get some of this rub?  Contact Henry through his Facebook page for Smokin Pigs Ash BBQ and let him know Big Wayner sent you!  But hurry up and do so soon before he runs out of stock, because it will be a while before this rub is back on the market.  Why?  I’ll tell you…

The weekend after Thanksgiving (and only 1 month after getting married), Henry was diagnosed with Stage 1 Multiple Myeloma cancer.    It starts in plasma cells found in bone marrow and will destroy bones and the kidneys over time.  While not curable, it is most definitely treatable.  A combination of chemotherapy and a stem cell transplant will help in causing a long term remission.  A page on GiveForward has been set up to help with defraying some of Henry’s medical expenses!  I challenge each and everyone of you to help out in any way that you can.

Kick cancer’s ash!


Wayne Brown




Big Wayner is the BBQ rub and seasoning reviewer for BBQ Sauce Reviews, and he moonlights as the mad genius behind Big Wayner’s BBQ Blog. He is a KCBS Certified BBQ Judge and enjoys talking all things BBQ! Come check him out at

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