Kitty’s North Carolina Barbecue and Dip Sauce (3/5)

Like Kitty’s Memphis Style Barbecue and Dip Sauce, Kitty’s North Carolina style sauce also presents itself in a very clean fashion with a great label, bottle, and label with a similar pet peeve about the width of the top spout. There’s something about a wide-open canning jar that is much easier to pour straight into a basting bowl, or if you know you are going use the whole bottle/jar- you can just use a canning jar directly.  Not a huge deal, just a preference.

Inside the bottle

The ingredients were great, and could be highlighted more, but I felt the expectations between the label and the color and consistency of this sauce were a little surprising and somewhat disappointing in the end.  I expected more of a classic Eastern North Carolina sauce, but this was clearly a Western North Carolina (mustard based with tomato) and although most people don’t really know or  care where the sauce comes from, I think the manufacturer might try to set a better expectation.

I think most people think North Carolina = vinegary type sauce whereas South Carolina is typically associated with mustard-bases.    I would call it out – Western North Carolina BBQ Sauce or even better “Carolina Red Mustard Sauce” – that way there’s no debate where it came from and you don’t surprise people with the color or flavor.

The flavor was OK…  I think mustard based sauces are very hard to get right, and this is a good attempt.   The strongest flavors were a sweet mustard and onion, and the first couple of tastes I had were pretty good, but in the end there was something about this sauce that didn’t sit well with me – the flavor and orange color and mustardy/oniony aroma…

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kittysbbq.com

Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.

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