I like this North Dakota based rub because they start out saying right away “we’re different.” Their motto on the front is Stand Out from the Herd. Be Original. They use a bulls head on the logo. And it’s from North Dakota – not exactly the BBQ business capital of the world.
So what is really different about this rub?
First of all, they go out of their way to call it Dust versus rub, and after cleaning of the remnants of the rub on a white plate after taking my rub swatch picture, I can attest to that. It leaves behind residue very similar to what a piece of charcoal might leave. The color of the rub is considerably different than most rubs out there with a dark grayish black color similar to what someone might find on the surface of the moon or near a volcano.
Why is that?
Let’s check the ingredients. after Salt, Spices, they feature Charcoal Seasoning which contain Activated Charcoal.
The flavor is most salty and smoky with a little of that umami type savory flavor that you might get from a soy sauce. They use Worcestershire powder as well as soy sauce solids which is about as close as you can get to Soy Sauce in a solid form. This rub does contain MSG, some caramel color, and some preservatives, but this is fairly common in most rubs.
This is definitely worth a try and can be used alone (like on pork chop above) or underneath a sweeter type BBQ sauce, to enhance your cooking and deliver a nice, salty, smoky meal.
For more information