Rufus Teague Honey Sweet (5/5)

OUTSIDE THE BOTTLE

Before even tasting the sauces, Rufus has some excellent attributes – Gluten Free, HFCS Free, no strange ingredients, has a cool flask shaped bottle, and has a cool character and backstory in Rufus. I like the fact that they swear on the bottle.  It’s a damn good idea.  The label has a great design and copywriting with a sense of humor on the label.  They market the all natural sauce in a subtle way so it’s not overly in-your-face to threaten die-hard BBQ’ers.  Don’t want to piss off those guys!



One thing I think of when they discuss honey is a few sauces I’ve tried that went way overboard with the honey flavor.  The Honey Sweet name and a picture of a bumblebee – might lead some folks into thinking they’ll get a very strong natural honey flavor which isn’t the case.

INSIDE THE BOTTLE

It’s got a combination of great ingredients and a molasses/soy/Worcestershire savory blast of flavor.  Nice.    It’s a smooth, dark, molasses-based sauce with the same base as Rufus Teague’s Touch of Heat (review coming soon) without as much tang making it a bit less complex – but still a very solid contender in the category.  It’s still enough to be given my highest rating.

WHERE TO BUY IT
Buy it for about $5 online at RufusTeague.com

FACEBOOK
http://www.facebook.com/pages/Rufus-Teague/36078073615

Site Editor, BBQ Sauce Lover, Family Guy, Hi Tech Marketer by Day. He recently wrote the Ebook “How to Market Your BBQ Sauce” which can be purchased on this site.

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